In a normally vacant space in the Sydney suburb of Surry Hills the American Burger chain In-N-Out Burger decided to generate some excitement. For 4 hours they established a one off burger joint, offering over 300 lucky customers the chance to sample their world famous burgers.
Hundreds of people lined up from 4am to get a bite of one of the 300 available burgers. In-N-Out was established in California in 1948, and is now a staple in the diets of many well known celebrities.
Some of the popular items available on the menu were the famous “double-double” burger along with Neapolitan thick shakes, mustard burgers and the traditional American cheese burger. With prices as low as $3.00 it was clearly all about generating a buzz.
Another example of the unique success and tremendous public following pop up events are known to produce.