Have you ever walked into a shop and it’s so quiet you could hear a pin drop? It can be a massive deterrent to customers, who will simply look elsewhere for a more inviting and comforting atmosphere. Research^ has found that retailers that played background music in their store had happy shoppers who stayed 18% longer and made 17% more purchases.
Selecting the right music is an important consideration for any consumer environment. Research has found that fast music increase a customers turn around, making it effective in a dining environment while slow music can increase a customers spend. When selecting music try to imagine yourself as the customer and the mood you wish to convey when they first walk in.
^The Effects of Music on Customer Behaviour, Muzo, 20 August 2013. http://www.simplymuzo.com/2013/08/.
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