A press release is an official statement issued to media outlets giving information on a particular matter, in this case your business, idea or event! A press release is an essential part of any public relation strategy and is a great way of piquing the interest of relevant media organisation.
Here are a few tips to help you with your next press release
- Have an attention grabbing headline
- Ensure the first paragraph provides a good overall summary
- Don’t forget your contact information
- Keep it to one or two pages
- Include quotes where possible
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