Brand consistency and marketing clarity is critical to any marketing campaign. With complex marketing campaigns brand messages are often lost and the target market is not given the information it is looking for. Here are three rules to follow when developing your next marketing campaign.
- What are you famous for?
What is your stand out feature? What do your customers love about your brand? What are you best at? Its an important question to ask and important to find out. When you do make it the foundation of your marketing campaign. Tell everyone about it.
- Consistent delivery
Now you know what you’re famous for make sure you share, re-state and constantly convey that point.
- Leverage your point of difference
You need to find that one key point of difference and hammer that point home over and over and over in every way you can to your customers.
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