- Short term leasing & commitment.
By nature pop up shops are short-term events. This allows for a more selective approach to marketing and selling an idea. Furthermore short-term leases allow you to avoid the pitfalls of traditional leasing with large upfront contracts and long-term cash investment.
- Generate Buzz & Excite the Public
Pop up spaces are all about connecting with the public and generating a buzz. Consumers are driven to pop up spaces because they are unique, ever changing and a one off experience.
- Test your market
Advertising a new product or entering a new market is expensive. Pop ups allows brands to test markets, products and promotions while understanding firsthand realistic consumer demand.
Short-term leases are always more affordable than long term fixed contract leasing! This makes them the perfect platform for online businesses or new businesses that don’t yet have the funds to invest in more traditional retail spaces.
- Grow your Brand
Pops up shops give you and your idea a physical presence to engage directly with the public and your customers whether it is an event, a promotion or launch. This is particularly advantageous for new companies, companies with online only services or brands looking to connect with a new customer base.
- Increase Revenue
The short-term nature of a pop up event creates a sense of urgency with consumers encouraging them to buy now. Unlike traditional retail establishments, the pop-up store itself is presented as a “limited-edition” item that people must take advantage of in the moment or regret their inaction later.
Check out www.popupshopup.com.au today! #Popupshopup #popupshops #popupretail #popupspaces #popup