Do you remember the time you went to your favorite artist’s concert? The special effects were amazing, the crowd was vibing together, and the artist performed in a way that made you feel like your life was changed. To commemorate the best night of your life, you bought a [somewhat overpriced] t-shirt and maybe a couple of other products that were part of the tour. It was worth it because it was the only time you’d be able to see the product in person.
Cue the concept of pop-up shops and the recent success that music artists have experienced with utilizing them. A pop-up shop is a temporary retail event in which product is sold for a temporary length of time. Sometimes they are set up within an already established brick-and-mortar store, or they can be set up in empty spaces that are rented out. The key factor that sets pop-up shops apart from normal stores is the “get it while it lasts” quality.
Read the full story at digmagonline.com/blog/fashion/pop-culture-the-rise-of-pop-up-shops
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