In Hong Kong locals and lucky tourists are lining up to enjoy a Nutella Pop Up Shop.
Its an exciting way to connect with buyers and create a PR buzz.
Its not just Nutella, consumer brands like Nike, cosmetics brand Kiehl’s, and flip-flop maker Havaianas have been answering the call with a more casual approach: pop-up shops. Some of these temporary stores are off-shoots of big multinationals hoping to build traffic outside of their permanent outlets, while others are operated by brands that couldn’t otherwise afford to rent space in high-priced malls.
Got your own great idea? Jump onto www.popupshopup.com.au today! #Popupshopup #popupshops #popupretail #popupspaces #popup