You don’t have to have access to a large market marketing team (or any marketing team) or have an impressive marketing budget to competitively drive sales. Unconventional advertising can be a powerful tool when promoting your products and services; better yet such strategies leverage resources for little or no money.
Here are 9 examples of unconventional marketing strategies to drive your sales:
- Create exposure with borrowed interest
See an interesting article or view an informative video online? Share it with your customers. It’s a free way of providing useful information to our customers that will see you as educators as well as making your company look active and up to date with relevant going ones. Shared/borrowed content is often passed on through social media to potential leads.
- Publish Articles
Creating and sharing articles does three things for you. It generates long impression times, improves perception of your expertise and creates an effective call to action. Make sure your articles are industry related and have your company branding and contact information visible. Articles provide a great platform to ask your customers (and potential leads) important questions that can then be answered in the articles content. It turns your company into an educator as well as a service/product supplier.
- “Welcome Wagons”
If you company has any vehicles (or perhaps just the car you take to work) get it wrapped with your company branding and messages. It’s a cost effective way of reaching people when your out on the road, even parked in the street.
- Join free directories
Type free business directories in Google and you will find 20+. Sign up to all of them and let them find customers for you. Research into your industry and see if there are any industry specific platforms.
- Become newsworthy
Create an event or story that is newsworthy then send it out to every local newspaper, magazine, local TV station and radio. One of the easiest forms of newsworthiness is becoming part of establishing a community-based event that gives back. Not only will it build brand and employee pride it will give back to your local community.
- Connect with your customers
Get to know the people you are selling to. Ask your customers questions about their experience with your company and invest in programs such as workshops and information sessions that will have them coming back for more information.
- E-Marketing Systems
E-Markteting refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. They key is to integrate all the ways you touch prospects (your website, newsletter, emails, banner ads, article etc.). Invest in online mail out and adverting systems that allow you to tailor content, build up databases and review campaign effectiveness and responses.
- Obtain and promote expert endorsements
Products and services that have a “stamp of approval” move products quicker. Possible endorsements include: industry certifications, certifying bodies and industry leaders/experts. There are two ways to grow a business: Improve the price or improve the volume. Endorsements do both!
- Referrals & Testimonials
If current and past customers are happy with your brand let everyone know about it! Referrals and testimonials are the fast form of acquisition and the lowest cost marketing technique. Obtain testimonials is as easy as asking customers for them, but be sure to obtain their permission to use it in a public forum. Referrals are all about maintaining and growing relationships, keep active with past clients/customers and remember that work spreads fast.
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