Pop up shop endeavours are one of the most innovative, cost effective and exciting ways of marketing a new product, reaching out to customers and generating buzz around your brands and ideas. Here are some of the most important questions to ask before enjoying the benefits of establishing a pop up space.
Questions 1: What are your goals?
Is it all about turning a profit? Moving stock? Reaching new consumers? Testing a location/market or just generating a buzz? The goal behind launch a pop up space is easily the most important question as it defines your direction. You can then hone in on what your purpose is, and what your customers’ expectations might be. By having clearly defined goals and expectations, you’ll be able to focus on building out a unique experience for your customers.
Question 2: Location, Location, Location! Where will you launch?
It’s imperative that you do your market research before setting up, have a physical walk around the area and speak to local people. Is your space all about attracting your current customer base or branching out into new areas?
Research into the surround area, is there good parking, public transport, local events, nightlife etc. All of these items will have an effect on the success of a location.
Questions 3: What will I set up?
What additional work is required to set up a space? Is construction work required, painting needed, shelving units etc. Be sure to factor in how the space will work and remember to allow for set up and clean up time in your time in the space.
Luckily for you the team at popupshopup are here to answer all of those questions then get you settled in your new space.